Have you ever noticed how some trainers seem to be perpetually struggling to get new clients and keep their old ones happy while others seem to act like some kind of homing beacon that attracts and keeps new clients without effort?
Have you ever stopped to wonder why? I certainly have - especially in the early years when I trying to grow my client base. Back then, it seemed that whenever I tried to use the \'tried and tested\' systems offered by the sales team at my fitness centre, that I actually repelled the very clients that I was trying to attract!
Obviously, I was doing something wrong. But what was it? I\'d read book after book on sales, \'closing techniques\', open-ended questioning and all manner of systems (I later heard a marketing expert refer to most of these as \'Traps\'), yet, it almost seemed to me that the more I used them, the less successful I became at attracting new clients. I was truly frustrated!
Luckily for me, I had struck up a pretty good relationship with one of the gym members who happened to be a high-flying advertising executive.dax moy personal trainer training fitness business success
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